Hello everyone. I am Ruben Infante, Director of User Experience at PhatDeals. In this three-part series, I will discuss the thoughts and processes behind putting together a complete site redesign.

For a good portion of the last year I have been busy putting together what is now the public beta of PhatDeals 1.0. I hope you are all enjoying the new layout, but I wanted to shed some light on what happened behind-the-scenes to get everything up and running. Taking the strengths of the previous site and addressing its potential downfalls, while giving everything a new coat of paint can be slightly complicated. Especially considering that we wanted to keep a large portion of the infrastructure in place and simply build around it. This endeavor was going to take some planning in order to ensure that I had the right idea of where the site needed to go.

(more…)