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Category - PhatDeals beta

October 4, 2009

Redesigning PhatDeals, Part I: The Right Feel

Filed under: PhatDeals beta,User Experience — Ruben Infante @ 11:14 am


Hello everyone. I am Ruben Infante, Director of User Experience at PhatDeals. In this three-part series, I will discuss the thoughts and processes behind putting together a complete site redesign.

For a good portion of the last year I have been busy putting together what is now the public beta of PhatDeals 1.0. I hope you are all enjoying the new layout, but I wanted to shed some light on what happened behind-the-scenes to get everything up and running. Taking the strengths of the previous site and addressing its potential downfalls, while giving everything a new coat of paint can be slightly complicated. Especially considering that we wanted to keep a large portion of the infrastructure in place and simply build around it. This endeavor was going to take some planning in order to ensure that I had the right idea of where the site needed to go.


September 24, 2009

PhatDeals beta: Almost as Awesome as Bacon.

Filed under: Entrepreneurship,PhatDeals beta,PhatDeals News,Startups — aaron @ 2:51 pm

Hello Everyone!  We’ve been working diligently for the last 9 months and the fruit of our labor has come to where it is now ripe and delicious enough to share with all of you.

I’m very excited to announce that today marks one of the most important milestones in the progress of our company-  Today, September 24, at a few minutes past midnight, PhatDeals beta was released into the wild.

You may or may not have been to PhatDeals.net before- and we forgive you if you haven’t- but even if you have, there’s a lot of new awesomeness packed into the new version of the site.  Our goal for this release was to create as simple and effective of a tool possible, both for community members looking for deals and for local business owners often too busy to devote time to marketing.  We hope you’ll enjoy it.

So, cruise around the site and check it out for yourself.  What do you think?

Your partner in crime (and savings),